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The Town of Firestone is a shopping and dining destination for a population of over 545,000 people on a regular basis as well as travelers using Interstate 25. These customers have an average household income of over $98,000, average age of under 38 years old, and 34% have at least a bachelor's degree.
Within a 1/2 mile of I-25 and Highway 119 there are over 560 hotel rooms with typical occupancy rates of 70 percent hungry for dining, entertainment and shopping options.